Cupra might not be a brand that you’re too familiar with, but that’s about to change. As if the phenomenal ascent of its parent company, Seat, over the past five years wasn’t enough, the fascinating development of newly announced Cupra promises even more, keeping the best parts of Seat models and spinning them in an even more desirable direction.
The Cupra Ateca, the first model to bear the new tribal emblem, blends the latest developments with all of the maker’s performance know-how, built up via 20 years of making Seat cars go faster on the race track, rally stage and open road.
As key Cupra figures such as design boss Alejandro Mesonero-Romanos and R&D chief Matthias Rabe have told us, this is really just the beginning. There are plans for a full model range and even the tantalising prospect of a bespoke sports car, all of which makes Cupra’s future look very bright indeed.