BMW is accelerating its innovation in 2025, taking another big step forward in the world of artificial intelligence. The brand has confirmed that BMW AI will be integrated into its Chinese vehicle models later this year through a new collaboration with DeepSeek – a move announced by CEO Oliver Zipse at the Shanghai Auto Show. This signals a bold shift, with BMW AI set to enhance in-car functionality and driver support across select models.
But this isn’t just about one country. BMW is rolling out its most ambitious tech upgrades yet, with research and development facilities expanding. China now hosts BMW’s largest R&D footprint outside of Germany, with key centres in Beijing, Shanghai, Shenyang, and Nanjing. This growing network is focused on embedding BMW AI, from software to safety and even factory production.
In fact, BMW’s factories are already benefitting from this innovation. Using a platform called AIQX, BMW monitors production lines in real time, improving quality, reducing errors, and making manufacturing smoother across the board. With all this happening behind the scenes, it’s no surprise more drivers are looking for a BMW specialist nearby to keep up with the latest features and support for AI-equipped vehicles. Find our newest BMW deals here.
It’s not just about the factory floor, either. BMW’s new digital architecture, seen in upcoming models like the Neue Klasse, includes a supercharged ‘brain’ that merges vehicle control, infotainment, and AI-assisted features all in one. In simple terms? BMW is reimagining how cars think, learn, and respond on the road.
For UK drivers, that future is soon to be here. At Day’s Leasing, you can explore a wide range of BMW cars for lease, with models that capture BMW’s reputation for cutting-edge tech, style, and performance. Whether you're after a BMW Series 1 M Sport or a BMW X5 M, our BMW deals are designed to suit your needs – and with AI tech now becoming a part of the everyday driving experience, there’s never been a better time to upgrade.
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